GILBZ took on a client project to build an entire brand around a kitchen slicer tool, transforming it into a lifestyle. We created a cohesive brand identity, website, social media presence, and product packaging to capture the attention of consumers looking for a modern and stylish kitchen experience.
The challenge of creating a fun and modern kitchen slicer tool was that it wasn't initially appealing to the average consumer. To overcome this, GILBZ explored different creative avenues to brand the product, creating a unique and cohesive identity that captured the attention of the target audience.
GILBZ created specific goals for the EasySlice kitchen slicer, including building brand awareness, developing a unique brand identity, creating a modern yet stylish appeal, and ensuring the product was easy to understand and use. These goals were achieved through a comprehensive branding strategy and creative execution.
To address the challenge of making a kitchen slicer tool more appealing to consumers, GILBZ explored various creative avenues, including developing a unique brand identity, creating stylish packaging, and leveraging social media/website design to showcase the product's functionality and ease of use. The result was a successful rebranding of the product and drove conversion up 30%.