GILBZ was tasked with creating a mock campaign for Ralph Lauren in Montauk, New York, and explored different ways to capture the essence of the brand. Through a combination of videography and photography, we successfully showcased the brand's aesthetic and personality, resulting in a successful campaign.
When filming the Ralph Lauren campaign, we were faced with the challenge of having only one day to capture footage, and the weather was rainy, which made filming difficult. However, GILBZ was able to work around these challenges and still produce high-quality content that met the client's needs.
Capturing the aesthetic of Ralph Lauren requires specific goals, including showcasing the brand's timeless elegance, sophistication, and attention to detail. Additionally, it is important to emphasize the brand's American heritage and the lifestyle associated with it. These goals were accomplished through careful planning and execution of the campaign.
Despite the challenge of rainy day footage, GILBZ successfully edited and pieced together a stunning advertisement for both mobile and desktop platforms. Through careful editing and creative execution, we were able to maintain the brand identity that holds true to Ralph Lauren while still highlighting the product and lifestyle associated with the brand.