GILBZ had the opportunity to work with Lululemon to showcase their studio collaboration with AARMY. We utilized our expertise in videography and branding to create a visually stunning video that accurately portrayed the partnership between the two brands. The final product effectively captured the essence of the collaboration and helped to increase brand awareness for both Lululemon and AARMY.
One of the main challenges GILBZ faced while working with Lululemon was that the atmosphere for the shoot was not ideal. We had to work with limited space and lighting, which made it difficult to capture the desired shots. However, we were able to adapt and overcome these challenges to deliver high-quality content for the client.
GILBZ had the goal of capturing Lululemon's brand identity in every shot and showcasing it in the workout setting and with the people involved in the collaboration. We aimed to produce high-quality content that not only highlighted the brand, but also the collaboration between Lululemon and AARMY.
To overcome the challenges faced while working with Lululemon, GILBZ made use of creative angles and positioning to capture the brand imagery, worked closely with the studio lighting and used specialized equipment to produce high-quality visuals that aligned with Lululemon's image and brand identity.